TY - BOOK
AU - De Chernatony, Leslie
TI - Brand management
PB - Dartmouth
SN - 1855219611
KW - Product management
KW - Brand name products
KW - Markenartikel
KW - Management
KW - Markenpolitik
PY - c1998
N2 - Includes bibliographical references and index
BT - The international library of management
CY - Aldershot [u.a.]
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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