TY -
GEN
AU - Ye, Guoquan
AU - Guan, Xin
AU - Hudders, Liselot
TI -
An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude: the moderating role of advertising disclosure
PB - Informa UK Limited
SN - 1754-4750
SN - 1754-4769
KW - Communication
PY - 2024
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -