author = { Severin, Werner J. AND Severin, Werner Joseph AND Tankard, James William Tankard, James W. },

title = { Communication theories origins, methods, and uses in the mass media },

edition = { 3. ed. } ,

publisher = {Longman},

isbn = {0801304636},

keywords = { Mass media , Communication , Massenkommunikation , Theorie },

year = {1992},

abstract = {Includes bibliographical references and index},

address = { New York [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }