TY - GEN
AU - Light, Larry
AU - Kiddon, Joan
AU - Till, Brian
AU - Heckler, Donna
AU - Mathews, Ryan
AU - Wacker, Watts
AU - Brunner, Robert
AU - Emery, Stewart
AU - Hall, Russ
TI - Branding strategies for success
PB - FT Press
SN - 9780133039030
SN - 013303903X
KW - McDonald's Corporation ; Case studies
KW - Branding (Marketing) ; Management
KW - Brand name products ; Management
KW - Product life cycle
KW - Marketing
KW - Storytelling ; Economic aspects
KW - Corporate culture
KW - Industrial design
KW - New products
KW - Industrial design coordination
KW - Electronic books
KW - Electronic books ; local
PY - [2012]
N2 - A compilation of four FT Press/Pearson titles. - Includes bibliographical references and indexes
CY - [Upper Saddle River, NJ]
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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