author = { Kotler, Philip AND Armstrong, Gary AND Harris, Lloyd C. AND Piercy, Nigel Schrader, Marc Falko AND Moser, Patrick },

title = { Grundlagen des Marketing },

edition = { 7., aktualisierte Auflage } ,

publisher = {Pearson},

publisher = {},

isbn = {9783863268503},

isbn = {9783868943559},

keywords = { Marketing , Marketingmanagement , Digitales Markteing , Internationals Marketing , Press- und Öffentlichkeitsarbeit , Social-Media Marketing , Direktmarketing , PR , International Marketing , Lehrbuch },

year = {[2019]},

year = {, © 2019},

booktitle = {wi ; 4355 ; wirtschaft},

address = { Hallbergmoos , },

url = { http://slubdd.de/katalog?TN_libero_mab2 }