author = { Kets de Vries, Manfred F. R. },

title = { The influencers’ world of "make-believe" },

publisher = {INSEAD},

keywords = { Influencer , Followers , Expert Power , Pseudo-intimacy , False Self , Trust , Information Overload , the Sheeple Effect , Illusion of Control , the Reciprocity Factor , the Attractiveness Bias , the Halo Effect , Social Media , Mental Health , Graue Literatur },

year = {[2023]},

booktitle = {Working paper series / INSEAD ; EFE ; 2023, 21},

address = { [Fontainebleau] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }