author = { Graham, Stedman AND Delpy, Lisa AND Goldblatt, Joe Jeff Neirotti, Lisa Delpy },

title = { The ultimate guide to sports marketing },

edition = { 2. ed. } ,

publisher = {McGraw-Hill},

isbn = {0071361243},

keywords = { Sports administration , Sports Marketing , Sport , Marketing },

year = {c 2001},

abstract = {Rev. ed. of: The ultimate guide to sport event management and marketing. c1995},

abstract = {Includes bibliographical references (p. 305-307) and index},

address = { New York },

url = { http://slubdd.de/katalog?TN_libero_mab2 }