TY - BOOK
AU - Graham, Stedman
AU - Delpy, Lisa
AU - Goldblatt, Joe Jeff
AU - Neirotti, Lisa Delpy
TI - The ultimate guide to sports marketing
ET - 2. ed.
PB - McGraw-Hill
SN - 0071361243
KW - Sports administration
KW - Sports Marketing
KW - Sport
KW - Marketing
PY - c 2001
N2 - Rev. ed. of: The ultimate guide to sport event management and marketing. c1995
N2 - Includes bibliographical references (p. 305-307) and index
CY - New York
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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