author = { DMM 8. 2015 Hamburg Perner, Petra },

title = { Data mining in marketing - new developments - workshop proceedings, 8th International Workshop on Data Mining in Marketing, DMM 2015, Hamburg, Germany, July 2015 },

publisher = {ibai-publishing},

isbn = {9783942952361},

isbn = {394295236X},

keywords = { 2015 , Data Mining , Marketing , Branchenentwicklung , Konferenzschrift 2015 Hamburg },

year = {2015},

booktitle = {ibai-publishing},

address = { Fockendorf },

url = { http://slubdd.de/katalog?TN_libero_mab2 }