author = { Scholz, Michael AND Dorner, Verena AND Landherr, Andrea AND Probst, Florian },

title = { Awareness, Interest, and Purchase : The Effects of User- and Marketer-Generated Content on Purchase Decision Processes },

publisher = {Curran},

isbn = {978-1-62993-426-6},

year = {2014},

abstract = {Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen.},

url = { http://slubdd.de/katalog?TN_libero_mab2 }