%0 Generic
%T Selected conceptual and methodological contributions on influencer marketing and partial least squares structural equation modeling
%A Pick, Mandy
%A Sarstedt, Marko
%I Universitätsbibliothek Otto-von-Guericke-Universität
%K Marketing
%K Structural equation modeling
%D 2021
%C Universitätsbibliothek Otto-von-Guericke-Universität
%C Magdeburg
%U http://slubdd.de/katalog?TN_libero_mab2
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