author = { Burns, Rae AND Deffner, Gerhard },

title = { Interactive Media for Communication / Advertising - a Feasibility Study and First Trial },

publisher = {SAGE Publications},

isbn = {2169-5067},

isbn = {1071-1813},

keywords = { General Medicine },

year = {1993},

url = { http://slubdd.de/katalog?TN_libero_mab2 }