TY - GEN
AU - Moreira, Francisco
AU - Pereira, Inês
AU - Santos, José Duarte
AU - Pires, Paulo Botelho
TI - Sports celebrity endorsement impact on purchase intention
PB - Universidad de Santiago de Compostela
SN - 1132-2799
SN - 2255-5951
KW - Economics and Econometrics
KW - General Business, Management and Accounting
KW - Marketing
KW - Organizational Behavior and Human Resource Management
KW - Finance
KW - Development
KW - Demography
PY - 2023
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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