author = { Batat, Wided },

title = { Experiential marketing consumer behaviour, customer experience and the 7Es },

publisher = {Routledge},

isbn = {9781138293151},

isbn = {9781138293168},

keywords = { Marketing , Beziehungsmarketing , Konsumentenverhalten , Consumer behavior , Customer relations , Relationship marketing },

year = {2019},

abstract = {Literaturverzeichnis: Seite [259]-272},

address = { London },

url = { http://slubdd.de/katalog?TN_libero_mab2 }