author = { Bader, Maximilian Westfälische Wilhelms-Universität Münster AND Verlag Dr. Kovač Backhaus, Klaus },

title = { Modular upgradeability of technological innovations empirical insights into the role of consumer expectations in the adoption decision process },

publisher = {Verlag Dr. Kovac̆},

isbn = {9783339101525},

isbn = {3339101523},

keywords = { Hochschulschrift , Technische Innovation , Produktlebenszyklus , Modulbauweise , Verbraucherverhalten , Adoption Marketing },

year = {2018},

booktitle = {Schriftenreihe Merkur ; Band 102},

address = { Hamburg },

url = { http://slubdd.de/katalog?TN_libero_mab2 }