author = { Light, Larry AND Kiddon, Joan AND Till, Brian AND Heckler, Donna AND Mathews, Ryan AND Wacker, Watts AND Brunner, Robert AND Emery, Stewart AND Hall, Russ },

title = { Branding strategies for success },

publisher = {FT Press},

isbn = {9780133039030},

isbn = {013303903X},

keywords = { McDonald's Corporation ; Case studies , Branding (Marketing) ; Management , Brand name products ; Management , Product life cycle , Marketing , Storytelling ; Economic aspects , Corporate culture , Industrial design , New products , Industrial design coordination , Electronic books , Electronic books ; local },

year = {[2012]},

abstract = {A compilation of four FT Press/Pearson titles. - Includes bibliographical references and indexes},

address = { [Upper Saddle River, NJ] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }