author = { Moreira, Francisco AND Pereira, Inês AND Santos, José Duarte AND Pires, Paulo Botelho },

title = { Sports celebrity endorsement impact on purchase intention },

publisher = {Universidad de Santiago de Compostela},

isbn = {2255-5951},

isbn = {1132-2799},

keywords = { Economics and Econometrics , General Business, Management and Accounting , Marketing , Organizational Behavior and Human Resource Management , Finance , Development , Demography },

year = {2023},

url = { http://slubdd.de/katalog?TN_libero_mab2 }