author = { Scheier, Christian AND Held, Dirk },

title = { Wie Werbung wirkt Erkenntnisse des Neuromarketing },

edition = { [Nachdr.] } ,

publisher = {Haufe},

isbn = {3448072516},

isbn = {9783448072518},

keywords = { Marketing Psychological aspects , Advertising Psychological aspects , Motivation research (Marketing) , Werbewirkung },

year = {2008},

abstract = {Literaturverz. S. 191 - 195},

address = { Freiburg },

url = { http://slubdd.de/katalog?TN_libero_mab2 }