author = { Shank, Matthew D. },

title = { Sports marketing a strategic perspective },

edition = { 2. ed. } ,

publisher = {Prentice Hall},

isbn = {0130407917},

keywords = { Sports United States Marketing , Sports Economic aspects United States , Sports , United States , Marketing , Economic aspects , Sport , Sportökonomie },

year = {c 2002, [erschienen 2001]},

abstract = {Includes bibliographical references and index},

address = { Upper Saddle River, N.J. },

url = { http://slubdd.de/katalog?TN_libero_mab2 }