author = { Schneider, Willy AND Kornmeier, Martin },

title = { Kundenzufriedenheit Konzept, Messung, Management },

edition = { 1. Aufl. } ,

publisher = {Haupt},

isbn = {3258069786},

isbn = {9783258069784},

keywords = { Kundenzufriedenheit , Messung , Marktforschung , Beziehungsmarketing , Customer relations , Organizational effectiveness , Customer satisfaction , Verbraucherzufriedenheit , Kundenmanagement , Kundenorientierung },

year = {2006},

abstract = {Literaturverz. S. [285] - 299},

address = { Bern },

url = { http://slubdd.de/katalog?TN_libero_mab2 }