author = { Spitzer, Sarah },

title = { The diffusion of new book titles diffusion process, factors of influence, and managerial implications },

edition = { 1. Aufl. } ,

publisher = {Ed. Altavilla},

isbn = {9783938671092},

keywords = { Hochschulschrift , Deutschland , Verlag , Absatzweg , Buchmarkt , Verkaufserfolg , Beeinflussung },

year = {2009},

address = { Unterwössen },

url = { http://slubdd.de/katalog?TN_libero_mab2 }