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Wulf, Tim [Author]; Naderer, Brigitte [Author]; Rieger, Diana [Author] ; Nomos Verlagsgesellschaft

Medienpsychologie - [1. Auflage]

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Baden-Baden: Nomos, 2023

Published in: Studienkurs Medien & Kommunikation
Wulf, Tim [Author]; Naderer, Brigitte [Author]; Rieger, Diana [Author] ; Nomos Verlagsgesellschaft

Medienpsychologie - [1. Auflage]

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Baden-Baden: Nomos, 2023

Published in: Studienkurs Medien & Kommunikation
Naderer, Brigitte [Author]; Matthes, Jörg [Author]; Schäfer, Stephanie [Author]

Effects of disclosing ads on Instagram : the moderating impact of similarity to the influencer

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https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1930939

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2021

Published in: International journal of advertising ; 40(2021), 5, Seite 686-707
Meitz, Tino G.K [Editor]; Borchers, Nils S. [Editor]; Naderer, Brigitte [Editor]

Schlüsselwerke der Werbeforschung - [1st ed. 2022.]

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Wiesbaden: Springer Fachmedien Wiesbaden, 2022. ; Wiesbaden: Imprint: Springer VS, 2022.
Wulf, Tim [Author]; Naderer, Brigitte [Author]; Olbermann, Zoe [Author]; Hohner, Julian [Author]

Finding gold at the end of the rainbowflag? Claim vagueness and presence of imagery as factors for rainbowwashing

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https://publications.rwth-aachen.de/record/825353

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Aachen: Universitätsbibliothek der RWTH Aachen, 2022
Naderer, Brigitte

Influencers as political agents? The potential of an unlikely source to motivate political action

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Walter de Gruyter GmbH, 2023

Published in: Communications
Naderer, Brigitte

Advertising Unhealthy Food to Children: on the Importance of Regulations, Parenting Styles, and Media Literacy

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Springer Science and Business Media LLC, 2021

Published in: Current Addiction Reports
Beckert, Johannes; Naderer, Brigitte

Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising

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Informa UK Limited, 2023

Published in: International Journal of Advertising
Tim Wulf; Brigitte Naderer

Selling stories of social justice. How consumers react to and learn from social ads

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2022

Published in: Studies in Communication Sciences
Wulf, Tim; Naderer, Brigitte

Selling stories of social justice. How consumers react to and learn from social ads

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SComS, 2022

Published in: Studies in Communication Sciences
Mayrhofer, Mira; Naderer, Brigitte

Mass Media as Alcohol Educator for Everyone? Effects of Portrayed Alcohol Consequences and the Influence of Viewers’ Characteristics

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Informa UK Limited, 2019

Published in: Media Psychology
Matthes, Jörg; Naderer, Brigitte

Sugary, fatty, and prominent: food and beverage appearances in children's movies from 1991 to 2015

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Wiley, 2019

Published in: Pediatric Obesity
Matthes, Jörg; Naderer, Brigitte

Children's consumption behavior in response to food product placements in movies

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Wiley, 2015

Published in: Journal of Consumer Behaviour
Matthes, Jörg; Naderer, Brigitte

Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge

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Informa UK Limited, 2016

Published in: International Journal of Advertising
Naderer, Brigitte; Opree, Suzanna J.

Increasing Advertising Literacy to Unveil Disinformation in Green Advertising

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Informa UK Limited, 2021

Published in: Environmental Communication
Naderer, Brigitte; Rieger, Diana; Schwertberger, Ulrike

An online world of bias. The mediating role of cognitive biases on extremist attitudes

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Walter de Gruyter GmbH, 2024

Published in: Communications
von Sikorski, Christian; Naderer, Brigitte; Brandt, Doreen

Inappropriate? Gay characters affect adults’ perceived age appropriateness of animated cartoons

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Walter de Gruyter GmbH, 2023

Published in: Communications
Balaban, Delia C.; Mucundorfeanu, Meda; Naderer, Brigitte

The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects

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Walter de Gruyter GmbH, 2022

Published in: Communications
Naderer, Brigitte; Peter, Christina; Karsay, Kathrin

This picture does not portray reality: developing and testing a disclaimer for digitally enhanced pictures on social media appropriate for Austrian tweens and teens

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Informa UK Limited, 2022

Published in: Journal of Children and Media
Spielvogel, Ines; Naderer, Brigitte; Matthes, Jörg

Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union

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Informa UK Limited, 2021

Published in: International Journal of Advertising

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