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Fischer, Wolfgang [Editor]; Blenk, Georg [Editor]; Eckstein, Manuela [Editor]

Markenmanagement in der Motorradindustrie : Grundlagen, Trends, Erfolgsstrategien führender Hersteller - [1. Aufl.]

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Wiesbaden: Gabler, 2005
Steiner, Paul [Author]

Sensory Branding : Grundlagen multisensualer Markenführung - [1. Aufl.]

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Wiesbaden: Gabler, 2011

Published in: Gabler Research
Michelfelder, Gerrit Christoph [Author]

Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA

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Norderstedt: Books on Demand GmbH, 2007
Springer, Christiane [Author]

Multisensuale Markenführung : eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung von Brand Lands in der Automobilwirtschaft - [1. Aufl.]

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Wiesbaden: Gabler, 2008

Published in: Gabler Edition Wissenschaft ; Innovatives Markenmanagement- Gabler Edition Wissenschaft
Niemann, Harry [Author]

Die Sternenmaler : Mercedes Benz-Werbung aus einem Jahrhundert - [1. Aufl.]

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Stuttgart: Motorbuch-Verl., 2008
Esch, Franz-Rudolf [Author]

Strategie und Technik des Automobilmarketing

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Wiesbaden: Springer Fachmedien Wiesbaden, 2013

Published in: SpringerLink ; Bücher
Müller, Michael [Author]

Internationale Markenstrategien : Erfolgswirkung der Markenstandardisierung auf den Markenwert - [1. Aufl. 2016]

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Wiesbaden: Springer Gabler, 2016

Published in: SpringerLink ; Bücher
Steiner, Paul [Author] ; Brandtweiner, Roman [Author of introduction, etc.]; Kilian, Karsten [Author of introduction, etc.] Springer Fachmedien Wiesbaden

Sensory Branding : Grundlagen multisensualer Markenführung - [3., überarbeitete Auflage]

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Wiesbaden; [Heidelberg]: Springer Gabler, [2020]

Published in: Research- Springer eBook Collection
Weyler, Stephan [Author]

Wirkungen von Markenkrisen : Eine Analyse aus verhaltenswissenschaftlicher Perspektive

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Wiesbaden: Springer Gabler, 2013

Published in: Marken- und Produktmanagement- SpringerLink ; Bücher
Diez, Willi [Author]

Automobil-Marketing : erfolgreiche Strategien, praxisorientierte Konzepte, effektive Instrumente - [6., vollst. überarb. Aufl.]

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München: Verlag Franz Vahlen, 2015
Kohtes, Robert [Author]

Intramarkenimagekonfusion : Eine empirische Untersuchung am Beispiel der Automobilindustrie

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Wiesbaden: Springer Gabler, 2018

Published in: Innovatives Markenmanagement- SpringerLink ; Bücher
Steiner, Paul [Author]

Sensory Branding : Grundlagen multisensualer Markenführung - [2. Aufl. 2017]

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Wiesbaden: Springer Gabler, 2017

Published in: SpringerLink ; Bücher
Stolle, Wulf [Author]

Global Brand Management : Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA

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Wiesbaden: Springer Gabler, 2013

Published in: Innovatives Markenmanagement ; 45- SpringerLink ; Bücher
Nadler, Sabrina [Author]; Rennhak, Carsten [Author] ; Fachhochschule Reutlingen European School of Business

Emotional Branding in der Automobilindustrie - ein Schlüssel zu langfristigem Markenerfolg?

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Tübingen: Universitätsbibliothek Tübingen, 2011

Published in: Reutlinger Diskussionsbeiträge zu Marketing und Management ; 200905
Wegener, Katrin M. [Author]

Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz

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Wiesbaden: Springer Gabler, [2019]

Published in: Innovatives Markenmanagement ; Band 68- Springer eBooks ; Business and Economics

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