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  5. Plangger, Kirk [Author]; Marder, Ben [Author]; Montecchi, Matteo [Author]; Watson, Richard [Author]; Pitt, Leyland F. [Author]

    Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk

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    2023

    Published in: Psychology & marketing ; 40(2023), 10 vom: Okt., Seite 2016-2028

  6. Ferreira, Caitlin [Author]; Robertson, Jeandri [Author]; Chohan, Raeesah [Author]; Pitt, Leyland F. [Author]; Foster, Tim [Author]

    The writing is on the wall : predicting customers' evaluation of customer-firm interactions using computerized text analysis

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    2023

    Published in: Journal of service theory and practice ; 33(2023), 2, Seite 309-327

  12. Sands, Sean [Author]; Campbell, Colin L. [Author]; Plangger, Kirk [Author]; Pitt, Leyland F. [Author]

    Buffer bots : the role of virtual service agents in mitigating negative effects when service fails

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    2022

    Published in: Psychology & marketing ; 39(2022), 11 vom: Nov., Seite 2039-2054

  16. Oc, Yusuf [Author]; Plangger, Kirk [Author]; Sands, Sean [Author]; Campbell, Colin L. [Author]; Pitt, Leyland F. [Author]

    Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning

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    2023

    Published in: Psychology & marketing ; 40(2023), 9 vom: Sept., Seite 1704-1719

  18. Eriksson, Theresa [Author]; Matheson, Kristin [Author]; Pitt, Leyland F. [Author]; Plangger, Kirk [Author]; Robson, Karen [Author]

    E-commerce in South Korea : a Canadian perspective

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    [Vancouver, BC]: Asia Pacific Foundation of Canada, [2019]

  19. Watson, Richard T. [Author]; Berthon, Pierre [Author]; Pitt, Leyland F. [Author]; Zinkhan, George M. [Author] ; Open Textbook Library

    Electronic Commerce : The Strategic Perspective

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    [Place of publication not identified]: BCcampus, [2014]

    Published in: Open textbook library