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Naudé, Pete [Other]; Turnbull, Peter W. [Other]; Naudé, Peter [Editor]

Network dynamics in international marketing - [1. ed.]

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Oxford: Pergamon, 1998

Published in: International business and management series
Maklan, Stan [Author]; Knox, Simon [Author]

Competing on value : bridging the gap between brand and customer value

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London [u.a.]: Financial Times Pitman Publ., 1998
Batat, Wided [Author]

Experiential marketing : consumer behaviour, customer experience and the 7Es

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London; New York, NY: Routledge, 2019
Nolte, Bernd [Author]

Marketing konkret : überprüfen Sie Ihr Marketing wie es ist und entdecken Sie wie es besser sein könnte ; [zum Selbermachen, mit vielen Cheklisten und Praxisbeispielen] - [1. Aufl.]

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Weinheim: Wiley-VCH, 2004
Corbae, Gerald [Author]; Jensen, Jacob B. [Author]; Schneider, Dirk [Author]

Marketing 2.0 : strategies for closer customer relationships

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Berlin; Heidelberg [u.a.]: Springer, 2003

Published in: Roland Berger Strategy Consultants - Academic network
Armstrong, Gary [Author]; Kotler, Philip [Author]; Opresnik, Marc Oliver [Author]

Marketing : an introduction - [Fifteenth edition, Global edition]

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Harlow, England; London; New York; Boston: Pearson, [2023]
Zollondz, Hans-Dieter [Author]

Grundlagen Marketing : von der Vermarktungsidee zum Marketingkonzept - [4. Aufl.]

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Berlin: Cornelsen, 2008

Published in: Pocket business
Fisk, Peter [Author]

Marketing Genie - [1. Aufl.]

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Weinheim: WILEY-VCH-Verl., 2007
Anton, Tobias [Author]

Mundpropaganda als Marketingmacht : die Kraft der Empfehlung am Industriegütermarkt

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Marburg: Tectum-Verl., 2010
Ziouziou, Sammy [Author]

Bau-Vertrieb

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München: Oldenbourg-Verl., 2013
Belz, Christian [Editor]

Leistungs- und Kundensysteme

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St. Gallen: Verl. Thexis, 1997

Published in: Kompetenz für Marketing-Innovationen ; 2
Bruhn, Manfred [Author]

Relationship Marketing : das Management von Kundenbeziehungen - [6., überarbeitete Auflage]

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München: Verlag Franz Vahlen, [2022]

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Krafft, Manfred [Editor]

Direct marketing

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Wiesbaden: Gabler, 2007

Published in: Zeitschrift für Betriebswirtschaft / Special issue ; 200703
Helmke, Stefan [Author]; Dangelmaier, Wilhelm [Author]

Marktspiegel Customer Relationship Management : Anbieter von CRM-Software im Vergleich - [1. Aufl]

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Wiesbaden: Gabler, 2001
Jaffe, Joseph [Author]

Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership

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Hoboken, NJ: Wiley, c 2007
Hougaard, Søren [Author]; Bjerre, Mogens [Author]

Strategic relationship marketing

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Berlin; Heidelberg [u.a.]: Springer [u.a.], 2003
Kratochvil, Milan [Author]; Carson, Charles [Author]

Growing modular : mass customization of complex products, services and software

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Berlin; Heidelberg [u.a.]: Springer, 2005
Reinecke, Sabine [Author] ; Dittrich, Sabine [Other]

Kundenbindung als Kernaufgabe im Marketing : Kundenpotentiale langfristig ausschöpfen - [2., überarb. und erg. Aufl.]

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St. Gallen: Verlag Thexis, 2002
Grönroos, Christian [Author]

In search of a new logic for marketing : foundation of contemporary theory

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Hoboken, NJ [u.a.]: Wiley, 2007
Schüller, Anne M. [Author]; Fuchs, Gerhard [Author]

Total Loyalty Marketing : mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg - [2., erw. Aufl]

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Wiesbaden: Gabler, 2004

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