Media type: Book Title: Experiential marketing : consumer behaviour, customer experience and the 7Es Contributor: Batat, Wided [VerfasserIn] imprint: London; New York, NY: Routledge, 2019 Extent: xxiv, 277 Seiten; Illustrationen, Diagramme Language: English ISBN: 9781138293151; 9781138293168 RVK notation: QP 611 : Marktforschung QP 600 : Allgemeines Keywords: Marketing ; Beziehungsmarketing ; Konsumentenverhalten ; Consumer behavior ; Customer relations ; Relationship marketing Origination: Footnote: Literaturverzeichnis: Seite [259]-272
Departmental Library DrePunct – open access area Shelf-mark: QP 600 B328 Item ID: 34016917 Status: Loanable