Kotler, Philip
[Author];
Armstrong, Gary
[Author];
Harris, Lloyd C.
[Author];
Piercy, Nigel
[Author]
;
Schrader, MarcFalko
[Contributor];
Moser, Patrick
[Contributor];
Ecker, Andrea
[Translator]Pearson Studium
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Hallbergmoos/Germany: Pearson, [2019]
Published in:wi ; 4355 ; wirtschaft
Kotler, Philip
[Author];
Armstrong, Gary
[Author];
Harris, Lloyd C.
[Author];
Piercy, Nigel
[Author]
;
Schrader, MarcFalko
[Contributor];
Moser, Patrick
[Contributor]