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Schmitt-Grohé, Jochen [Author]

Produktinnovation : Verfahren und Organisation der Neuproduktplanung

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Wiesbaden: Gabler, 1972

Published in: Schriftenreihe Unternehmensführung und Marketing ; 3
Grosche, Klemens [Author]

Das Produktionsprogramm, seine Aenderungen und Ergaenzungen

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Berlin: Duncker Humblot, 1967

Published in: Universität zu Köln: Abhandlungen aus dem Industrieseminar der Universität zu Köln ; 24
Thomas, Robert J. [Author]

New product development : managing and forecasting for strategic success

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New York [u.a.]: Wiley, 1993

Published in: The portable MBA series
Studinka, Christoph [Author]

Integratives Management der Produktentwicklung : durch Anwendung des Systemansatzes zum integrativen Management der zeitorientierten Produktentwicklung

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1998
Bruce, Margaret [Author]; Cooper, Rachel [Author]

Creative product design : a practical guide to requirements capture management

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Chichester; Weinheim [u.a.]: Wiley, 2000
Johne, Axel [Author] ; Snelson, Patricia [Other]; Johne, F. A. [Other]

Successful product development : lessons from American and British firms

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Oxford, UK; Cambridge, Mass., USA: Blackwell, 1990
Cagan, Jonathan [Author]; Vogel, Craig M. [Author]

Creating breakthrough products : innovation from product planning to program approval

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Upper Saddle River, NJ: Financial Times Prentice Hall, 2002

Published in: Financial Times prentice Hall Books
Clarkson, John [Editor]; Eckert, Claudia [Other]

Design process improvement : a review of current practice

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London: Springer, 2005
Voegele, Arno [Editor]

Das grosse Handbuch Konstruktions- und Entwicklungsmanagement : was ist heute möglich?, welche Mittel und Ressourcen stehen zur Verfügung?, wie Verbesserungspotentiale erkennen und nutzen?, wie kann Effektivität forciert und Effizienz gesteigert werden?, wie geht man am besten vor? ; eine Gesamtumschau für verantwortliche Führungskräfte - [2., überarb. Aufl.]

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Landsberg/Lech: mi, Verl. Moderne Industrie, 1999
Keller, Kevin Lane [Author]

Strategic brand management : building, measuring, and managing brand equity - [4. ed.]

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Boston; Munich [u.a.]: Pearson, 2013
Mencke, Marco [Author]

99 Tipps für Kreativitätstechniken : Ideenschöpfung und Problemlösung bei Innovationsprozessen und Produktentwicklung - [1. Aufl]

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Berlin: Cornelsen, [2006]

Published in: Das professionelle 1 x 1
De Chernatony, Leslie [Other]

Brand management

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Aldershot [u.a.]: Dartmouth, c1998

Published in: The international library of management
Buchholz, Meike [Author] ; Souren, Rainer [Other]; Gelbrich, Katja [Other]

Theorie der Variantenvielfalt : ein produktions- und absatzwirtschaftliches Erklärungsmodell

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Wiesbanden: Springer Gabler, 2012

Published in: Springer Gabler Research
Deschamps, Jean-Philippe [Author]; Deschamps, Jean Philippe [Author]; Nayak, P. Ranganath [Author]

Product juggernauts : how companies mobilize to generate a stream of market winners

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Boston, Mass.: Harvard Business School Press, 1995
Rösner, Hans Jürgen [Author]

Produkt-Manager : Konzept, Integration und Einsatz-Kontrollverfahren

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Berlin; New York: de Gruyter, 1979
Cooper, Robert G. [Author] ; Cooper, Robert Gravlin [Other]

Product leadership : pathways to profitable innovation - [2. ed., Nachdr.]

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New York, NY: Basic Books, 2006
Gräfe, Christian [Author] ; Universität Rostock Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Bankbetriebslehre und Finanzwirtschaft

Phasenspezifisches Kostenmanagement in der Produktentwicklung

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Rostock: Univ., Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Rechnungswesen, Controlling, Wirtschaftsprüfung, 1996

Published in: Rostocker Arbeitspapiere zu Rechnungswesen und Controlling ; 1
Pepels, Werner [Author]

Kompaktlexikon Produktmanagement

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München; Wien: Oldenbourg, 1999
Hake, Bruno [Author]

Marktgerechte Planung durch Funktionsanalysen : praxisorientierte Innovationsmethoden für Investitionsgüter

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Stuttgart: Poeschel, 1973
Bullinger, Hans-Jörg [Editor] ; Forum Marktgerechte Produktentwicklung 1992 Stuttgart

Marktgerechte Produktentwicklung : IAO-Forum [Marktgerechte Produktentwicklung], 6. Mai 1992

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Berlin; Heidelberg [u.a.]: Springer, 1992

Published in: Fraunhofer-Institut für Produktionstechnik und Automatisierung: IPA-IAO-Forschung und Praxis / T ; 28

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