Media type: Book Title: Product leadership : pathways to profitable innovation Contributor: Cooper, Robert G. [Author]; Cooper, Robert Gravlin [Other] imprint: New York, NY: Basic Books, 2006 Issue: 2. ed., [Nachdr.] Extent: XV, 288 S; graph. Darst Language: English ISBN: 046501433X; 9780465014330 RVK notation: QP 624 : Produkt- und Sortimentsgestaltung Keywords: Marktführer > Produkteinführung Produktinnovation > Portfoliomanagement > Strategisches Management Produktinnovation > Portfoliomanagement Origination: Footnote:
Departmental Library DrePunct – open access area Shelf-mark: QP 624 C778 P9(2) Item ID: 31876526 Status: Loanable