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  1. Grothe, Martin [Author]; Becker, André [Author]; Bender, Jens [Author] ; Buhl, Annekatrin [Other]; Gunkel, Sina [Other]; Heuzeroth, Corinna [Other]; Komar, Edmund [Other]; Kriegler, Wolf Reiner [Other]; Kürn, Hans-Christoph [Other]; Lindemann, Sara [Other]; Mendius, Maximilian [Other]; Preedy, Kara [Other]; Quenzler, Alfred L. J. [Other]; Reif, Markus [Other]; Clasen, Marco [Other]; Scheller, Stefan [Other]; Schmalstich, Maik [Other]; Schmitz, Bernd [Other]; Deglow, Sven [Other]; Dépierre, Caroline [Other]; Dietrich, Sebastian [Other]; Eicher, Markus [Other]; Erb, Oliver [Other]; Fellinger, Christoph [Other]; Grabmeier, Stephan [Other]

    Personalmarketing für die Generation Internet : Explore - Elaborate - Enable - Establish - Enter

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    Berlin: Erich Schmidt Verlag GmbH & Co, 2014