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Media type:
Book
Title:
Media management
:
a casebook approach
Contains:
Introduction: Preparing for and using the case methodLeadership -- Motivation -- Workforce -- Entrepreneurship -- Planning & project management -- Innovation -- Market analysis -- Marketing & research -- Law, regulations, and ethics -- Extended case study 1 -- Extended case study 2.
Footnote:
Includes bibliographical references and index
Description:
Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment