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In English
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Description:
Frontmatter -- Contents -- Preface -- The Contributors -- Abbreviations -- Part 1. Introduction -- Chapter 1. Rural Tourism as Sustainable Business: Key Themes and Issues / Mitchell, Morag / Hall, Derek -- Part 2. Strategic Considerations -- Chapter 2. Rural Tourism Policy: European Perspectives / Nylander, Mirja / Hall, Derek -- Chapter 3. Rural Tourism Business: A North American Overview / Timothy, Dallen J. -- Chapter 4. Legislative Frameworks for Rural Tourism: Comparative Studies from Spain / Priestley, Gerda K. / Cánoves, Gemma / Segui, Miquel / Villarino, Montserrat -- Chapter 5. Effective Marketing for Rural Tourism / Clarke, Jackie -- Chapter 6. Exploitation of ICT for Rural Tourism Enterprises: The Case of Aragon, Spain / Evans, Graeme / Parravicini, Paola -- Part 3. Networks, Partnerships and Community Support -- Chapter 7. Cooperative Marketing Structures in Rural Tourism: The Irish Case / Gorman, Catherine -- Chapter 8. Regional Cooperation in Rural Theme Trails / Meyer-Cech, Kim -- Chapter 9. Rural Wine and Food Tourism Cluster and Network Development / Hall, C. Michael -- Chapter 10. Globalisation, Rural Tourism and Community Power / Mair, Heather / Reid, Donald G. / George, Wanda -- Chapter 11. The Development of Tourism Businesses in Rural Communities: The Case of the Maroons of Jamaica / Chambers, Donna -- Chapter 12. Farm Tourism Cooperation in Taiwan / Lee, Ming-Huang -- Part 4. Quality Sustainable Business -- Chapter 13. Quality as a Key Driver in Sustainable Rural Tourism Businesses / Youell, Ray / Wornell, Roz -- Chapter 14 Rural Tourism Businesses and Environmental Management Systems / Leslie, David -- Chapter 15. Researching the Links Between Environmental Quality Kite Marks and Local Tourism Business Performance: A Discourse Analysis of the Welsh Rural Beach Quality ‘Green Coast Award’ / Botterill, David / Nelson, Cliff -- Chapter 16. Entrepreneurial Personality Traits in Managing Rural Tourism and Sustainable Business / Schiebel, Walter -- Chapter 17. Business Development, Rural Tourism, and the Implications of Milieu / Williams, Fiona / Copus, Andrew -- Chapter 18. Sustainable Rural Tourism Business Practice: Progress and Policy in South East Cornwall / Vernon, Jon / Essex, Stephen / Curry, Kaja -- Part 5. Conclusion -- Chapter 19. Rural Tourism Business as Sustained and Sustainable Development? / Hall, Derek / Mitchell, Morag -- Index
This book provides the latest conceptual thinking on, and case study exemplification of, rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan in 19 concise, manageable chapters. The book is organised into distinct yet interrelated sections, and benefits from strong editorial input in terms of context setting and summary chapters. Rural Tourism and Sustainable Business represents a high quality text integrating the latest thinking on the evolving strategic roles of rural tourism and its role in sustainable business development. It provides readily accessible material drawn from a range of environmental and cultural contexts and draws attention to the nature and interrelationships between local and global issues in rural tourism and development