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Cialdini, Robert B. [Author]

Influence : the psychology of persuasion - [New and Expanded]

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  • Media type: Book
  • Title: Influence : the psychology of persuasion
  • Contributor: Cialdini, Robert B. [VerfasserIn]
  • imprint: New York: Harper Business, 2021
  • Issue: New and Expanded
  • Extent: xix, 568 Seiten; Illustrationen, Diagramme
  • Language: English
  • ISBN: 9780063136892; 9780062937650; 9780063138797
  • RVK notation: AP 17120 : Wirkung, Beeinflussbarkeit
    CP 3000 : Motivation und Gefühl
  • Keywords: Massenmedien > Beeinflussung
    Verhalten > Beeinflussung > Verhaltensmodifikation > Massenmedien > Psychologie
  • Origination:
  • Footnote: Revised edition of the author's Influence , c1993
    Literaturverzeichnis: Seite 491-543
  • Description: "In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"

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  • Status: Loanable