Media type: Book Title: The victory lab : the secret science of winning campaigns Contributor: Issenberg, Sasha [Author] imprint: New York: Crown Publ., 2012 Issue: 1. ed Extent: 357 S; 24 cm Language: English ISBN: 9780307954794; 030795479X RVK notation: MG 70470 : Wahlkampf Keywords: USA > Politische Kampagne > Internet > Wahlkampf Origination: Footnote: Description: "A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"--