Media type: Book Title: Contemporary advertising and integrated marketing communications Contributor: Arens, William F. [Author]; Arens, Christian [Author]; Weigold, Michael F. [Author] imprint: New York, NY: McGraw-Hill/Irwin, 2013 Issue: 14. ed., internat. student ed. Extent: XXXIX, 722 S; zahlr. Ill., graph. Darst., Kt; 24 cm Language: English ISBN: 0071318380; 9780071318389 RVK notation: QP 630 : Allgemeines AP 17200 : Allgemeines Keywords: Werbung Origination: Footnote: Previous ed.: 2011. - Includes bibliographical references and index