Media type: E-Article Title: Differences between early adopters of disruptive and sustaining innovations Contributor: Reinhardt, Ronny; Gurtner, Sebastian imprint: Elsevier BV, 2015 Published in: Journal of Business Research Language: English DOI: 10.1016/j.jbusres.2014.04.007 ISSN: 0148-2963 Keywords: Marketing Origination: Footnote: