Media type: E-Article Title: On Hersh Shefrin's Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing Contributor: Zweig, Jason imprint: Informa UK Limited, 2000 Published in: Journal of Psychology and Financial Markets Language: English DOI: 10.1207/s15327760jpfm0102_7 ISSN: 1520-8834 Origination: Footnote: