• Media type: E-Article
  • Title: Uses of Mass Media for Adaptation Purposes: A Quantitative Study of Brazilian Immigrants in Los Angeles
  • Contributor: Reis, Raul
  • imprint: International Collaboration for Research and Publications, 2010
  • Published in: Journal of Intercultural Communication
  • Language: Not determined
  • DOI: 10.36923/jicc.v10i3.512
  • ISSN: 1404-1634
  • Keywords: Communication ; Cultural Studies ; Strategy and Management ; Education ; Linguistics and Language ; Gender Studies ; Public Administration
  • Origination:
  • Footnote:
  • Description: <jats:p>This research project used a survey to assess the impact of English- and Portuguese-language mass media on how Brazilian immigrants in the Los Angeles area adapt to their new environment. In addition to mass media use, the survey also took into account cultural preferences, language fluency, and demographics as possible predictors of cultural adaptation for Brazilian immigrants in a large and multicultural metropolitan area of the United States. Hypotheses were tested by using bivariate correlations to determine the relationships between the independent (language, media use, demographics) and dependent (cultural adaptation) variables. In addition, a discussion of intercultural communication and some characteristics of the Brazilian community are provided.&#x0D;  </jats:p>
  • Access State: Open Access