Chisholm, Darlene C.
[VerfasserIn]
;
Norman, George
[Sonstige Person, Familie und Körperschaft];
McMillan, Margaret S.
[Sonstige Person, Familie und Körperschaft]National Bureau of Economic Research
Product Differentiation and Film Programming Choice
: Do First-Run Movie Theatres Show the Same Films?
Erschienen:
Cambridge, Mass: National Bureau of Economic Research, October 2006
Erschienen in:NBER working paper series ; no. w12646
Umfang:
1 Online-Ressource
Sprache:
Englisch
DOI:
10.3386/w12646
Identifikator:
Reproduktionsnotiz:
Hardcopy version available to institutional subscribers
Entstehung:
Anmerkungen:
Mode of access: World Wide Web
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Beschreibung:
We present an empirical analysis of product differentiation using a new dynamic panel data set on film programming choice in a major U.S. metropolitan motion-pictures exhibition market. Using these data, we compute two measures of film programming choice which allow us to investigate the determinants of strategic product differentiation in a multi-characteristics space. Our evidence is consistent with the idea that the degree of product differentiation between theatre pairs reflects a balance between strategic concerns and contractual constraints. Similarity in one dimension is offset by differentiation in others. Finally, we find that ownership matters: theatres under common ownership make more similar programming choices than theatres with different owners