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Medientyp:
E-Book
Titel:
Handbook of research on international travel agency and tour operation management
Enthält:
Emerging typology of tour operators and travel agencies: the Italian experience / Antonella Capriello, Sabina Riboldazzi -- E-marketing as a tool to achieve competitiveness in travel trade industry / Himanshu Malik -- Impact of consumer generated content (CCG) on travel related decision / Ankush Ambardar, Himanshu Malik -- Role, rules and regulations for global medical tourism facilitators / Anita Medhekar -- Travel agencies and tour operators at KidZania: a proactive and innovative approach / Hugues Seraphin, Frederic Dosquet -- Insights into South Africa's travel agency sector with respect to service quality / Vannie Naidoo -- E-marketing a tool to achieve competitiveness in travel trade industry / Himanshu Malik, Minky Sharma -- Innovation in international travel agency and tour operation management / Cigdem Unurlu -- New thinking in business models / Vikram Bansal -- The long run relationship between tourism and economic growth in Western Balkan countries: a panel co-integration analysis / Eglantina Hysa, Edit Gjergji
Beschreibung:
"This book examines all aspects of travel agency and tour operation management as well as the latest methodologies, tools, and theories regarding tourism development and sustainability"--