Chisholm, Darlene C.
[VerfasserIn]
;
McMillan, Margaret
[Sonstige Person, Familie und Körperschaft];
Norman, George
[Sonstige Person, Familie und Körperschaft]
Product Differentiation and Film Programming Choice
: Do First-Run Movie Theatres Show the Same Films?
Anmerkungen:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 2006 erstellt
Beschreibung:
We present an empirical analysis of product differentiation using a new dynamic panel data set on film programming choice in a major U.S. metropolitan motion-pictures exhibition market. Using these data, we compute two measures of film programming choice which allow us to investigate the determinants of strategic product differentiation in a multi-characteristics space. Our evidence is consistent with the idea that the degree of product differentiation between theatre pairs reflects a balance between strategic concerns and contractual constraints. Similarity in one dimension is offset by differentiation in others. Finally, we find that ownership matters: theatres under common ownership make more similar programming choices than theatres with different owners