Van den Bergh, Bram
[VerfasserIn]
;
Dewitte, Siegfried
[Sonstige Person, Familie und Körperschaft];
De Cremer, David
[Sonstige Person, Familie und Körperschaft]
Are Prosocials Unique in Their Egalitarianism? The Pursuit of Equality in Outcomes Among Individualists
Anmerkungen:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 2005 erstellt
Beschreibung:
The present research aims to elucidate to what extent the motive to ensure equality in outcomes is general and to what extent it interacts with other important motives such as maximizing own or collective gains. Because individuals may have different considerations and motivations in decision-making situations, it is likely that people with a different social value orientation will respond differently to an unequal distribution of outcomes. Contrary to our expectations, not only prosocials care about equality in outcomes. In study 1, we found that individualists choose to forego personal gains, despite obvious selfish reasons to cooperate, when outcomes were distributed unequally. In a second experiment we replicate this finding and show that individualists, just as do prosocials, demand equality in outcomes in interdependent situations. Our studies suggest that typifying individualists as solely being concerned about enhancing personal outcomes is too limited