Beschreibung:
Chapter 1. Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Competitive in Changing Markets -- Chapter 2. Neuromarketing for Design Thinking: The use of Neuroscientific Tools in the Innovation Process -- Chapter 3. Surfing on Big Data: Automation and Data Mining as a Marketing Strategy -- Chapter 4. Video Recruitment: Online Perspectives and Implications for Employer Branding -- Chapter 5. The future of work: Personal and engaging practices for a superior productivity -- Chapter 6. Data-Driven Innovation: Digital Tools, Artificial Intelligence and Big Data -- Chapter 7. Social Media and Innovation: Opportunities and Challenges for Organizations -- Chapter 8. E-Recruitment and the impact of digital age on recruitment: a critical literature review.
This book focuses on how businesses manage organizational innovation processes. It explores the innovative policies and practices that organizations need to develop to allow them to be successful in this digital age. These policies will be based on key resources such as research and development and human resources and need to enable companies to respond to challenges they may face due to the digital economy. It explains how organizational innovation can be used to improve business’s development, performance, conduct and outcomes. Contributing to stimulate the growth and development of each individual in a dynamic, competitive and global economy, the present book can be used by a diverse range of readers, including academics, researchers, managers and engineers interested in matters related with Organizational Innovation in the Digital Age.