Anmerkungen:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 9, 2022 erstellt
Beschreibung:
Present paper is to understand the impact of OTT media service consumption on the use of the internet and comparing OTT service consumption and internet use on the lockdown period against pre-pandemic period.Quarterly secondary data from the year 2019 to 2020 are collected from the Indian Telecom Industry reports and NetFlix Incorporation. Paired ‘t’ test and multiple linear regression models have been used. The study shows that there is a significant increase in the data use, internet subscribers and percentage of internet subscribers during the pandemic period. The NetFlix membership and revenue have increased substantially in the same period. Highly significant positive impact can be found on the data use in relation to the increase in NetFlix viewers. The NetFlix revenue has also been substantially increased due to the increase in the percentage of internet users in India.The paper can be useful at governmental policy making and the study can also be useful for further study to the researchers and to find better business scope by the companies