Mansouri, Hossein
[VerfasserIn];
Boroujerdi, Saeed Sadeghi
[VerfasserIn];
Polonsky, Michael J.
[VerfasserIn];
Maizaitulaidawati Md Husin
[VerfasserIn];
Seydi, Mehdi
[VerfasserIn]
Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs
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Medientyp:
E-Artikel
Titel:
Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs
Beschreibung:
Purpose - This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach - The research is a descriptive-correlational study based on private sports clubs employees within Iran (Sanandaj). A theoretical model was developed based on the literature and tested using SPSS and PLS-SEM software. Findings - The findings indicate a positive relationship between internal marketing and employees’ entrepreneurial orientation. Market orientation has also played a positive mediating role in the relationship between internal marketing and entrepreneurial orientation. Originality/value - The results suggest a higher level of market orientation in the organization can increase teamwork and, consequently, entrepreneurship development among employees. This is important in sports clubs as employees have a significant role in the success of the sports club. Club employees’ satisfaction, generated through internal marketing, provides is a prerequisite for customer satisfaction. This therefore creates an environment supportive of entrepreneurial orientation in the club.