Erschienen in:INSEAD Business School Research Paper ; No. 2010/103/DS
Umfang:
1 Online-Ressource (31 p)
Sprache:
Englisch
DOI:
10.2139/ssrn.1021241
Identifikator:
Entstehung:
Anmerkungen:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 9, 2010 erstellt
Beschreibung:
We introduce a measure of elasticity of stochastic demand, called the elasticity of the lost sales rate, which offers a unifying perspective on the well-known newsvendor with pricing problem. This new concept provides a framework to characterize structural results for coordinated and uncoordinated pricing and inventory strategies. Concavity and submodularity of the profit function, as well as sensitivity properties of the optimal inventory and price policies are characterized by monotonicity conditions, or bounds, on the elasticity of the lost sales rate. These elasticity conditions are satisfied by most relevant demand models in the marketing and operations literature. Our results unify and complement previous work on price-setting newsvendor models, and provide a new tool for researchers modeling stochastic price-sensitive demand in other contexts