An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude: the moderating role of advertising disclosure
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Medientyp:
E-Artikel
Titel:
An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude: the moderating role of advertising disclosure
Beteiligte:
Ye, Guoquan;
Guan, Xin;
Hudders, Liselot