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Guenther, Lars; Wilhelm, Claudia; Oschatz, Corinna; Brück, Janise

Science communication on Twitter: Measuring indicators of engagement and their links to user interaction in communication scholars’ Tweet content

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  • Medientyp: E-Artikel
  • Titel: Science communication on Twitter: Measuring indicators of engagement and their links to user interaction in communication scholars’ Tweet content
  • Beteiligte: Guenther, Lars; Wilhelm, Claudia; Oschatz, Corinna; Brück, Janise
  • Erschienen: SAGE Publications, 2023
  • Erschienen in: Public Understanding of Science
  • Sprache: Englisch
  • DOI: 10.1177/09636625231166552
  • ISSN: 0963-6625; 1361-6609
  • Schlagwörter: Arts and Humanities (miscellaneous) ; Developmental and Educational Psychology ; Communication
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  • Beschreibung: <jats:p> Scientists increasingly use Twitter for communication about science. The microblogging service has been heralded for its potential to foster public engagement with science; thus, measuring how engaging, that is dialogue-oriented, tweet content is, has become a relevant research object. Tweet content designed in an engaging, dialogue-oriented way is also supposed to link to user interaction (e.g. liking, retweeting). The present study analyzed content-related and functional indicators of engagement in scientists’ tweet content, applying content analysis to original tweets ( n = 2884) of 212 communication scholars. Findings show that communication scholars tweet mostly about scientific topics, with, however, low levels of engagement. User interaction, nevertheless, correlated with content-related and functional indicators of engagement. The findings are discussed in light of their implications for public engagement with science. </jats:p>