Beschreibung:
<jats:title>Summary</jats:title><jats:p>This paper presents a rejoinder to Boddewyn's critique of our earlier work. We show that many of his concerns are unfounded or have been addressed in our subsequent work. Our original conclusion that cigarette advertising has a significant effect on aggregate consumption remains unchanged. We concede that the analysis could be improved by a fuller data set and appeal to the tobacco industry to open their data for independent analysis.</jats:p>