Beschreibung:
<jats:title>Abstract</jats:title>
<jats:p> Crisis management should always be proactive and not just reactive. Every organization must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Proactive crisis management helps organizations anticipate a crisis before it occurs. This said, a great part of crisis management is reactive management, as it is about dealing with a crisis once it hits.</jats:p>